Who am I?
I have always been passionate about the media industry and creative content.
From 2012 until my graduation in 2015, I served as the president of Sciences Po TV, my university's student-run webtv. I led a team of 50 volunteers, organized events and produced multiple videos, including 35 political interviews broadcasted in partnership with Yahoo! France.
I grew up watching TV and spent my first internships in French television. At Canal+, M6 & TF1, I mainly focused on editorial development and program research missions.
After that, I moved to London and joined the Snapchat Content Team. For 15 months, I produced and curated most of the in-house made stories for the French and European markets. I was lucky enough to work on tent-pole events with premium partners over different verticals (sports, fashion, entertainment or even politics).
Early 2018, I decided to start my own consulting and content production business.
In partnership with the Paris-based sports agency LaFourmi, I spent a month in Russia and produced a complete Instagram coverage of the 2018 FIFA world cup for EDF, one of the key sponsors of the French football team.
From 2018 to 2022, I spent 4 years at Brut, the leading digital media publisher in Europe. I was in charge of the global editorial strategy on Instagram, Snapchat, TikTok, managed a team of 15+ producers based in France, the US and India, and helped launch new territories (Mexico, Spain, Germany, UK).
I am now relaunching my consulting business and taking some time to focus on personal projects.
I grew up in France and Spain, before studying in Los Angeles and working in London. I am quite obsessed with travelling, love new adventures and global challenges.
4 years at Brut…
I launched the media’s presence on Snapchat, with original and syndicated content. With over 11M global subscribers, Brut is now the biggest French media outlet and one of the biggest global publishers on Snapchat, with content in 5 languages (French, English, Hindi, German & Spanish).
I also launched Brut’s presence on TikTok in France, the US et Mexico. When I left, Brut had over 4M subscribers across the world.
I developed an ad hoc strategy on Instagram, which helped multiply the subscribers count by 10 between 2019 and 2022.
I worked on many projects in partnership with platforms (Meta, Snapchat, TikTok) and content creators, for example during the Cannes Film Festival (of which Brut is an official partner).
I managed 15 producers and journalists based in France, the US and India.
I helped open new territories: Mexico, Spain, Germany and the UK.
Some of the events I covered…
(PARTNERSHIP MANAGEMENT, OFF-SITE OR ONSITE PRODUCTION)...
Sports : 2018 FIFA World Cup, Neymar and Messi presentations with PSG, multiple football games, the French Open (tennis), Wimbledon, the Tour de France, the 24h du Mans, Formula 1 Grand Prix, Handball World Cup, Red Bull Art of Motion (parkour)
Fashion : New York & Paris Fashion Week (onsite coverage of many shows since 2018 for Snapchat and Brut - Dior, Louis Vuitton, Balmain, Jacquemus, Saint Laurent, Lacoste, OffWhite, Tommy Hilfiger…), Etam show.
Award Shows / Galas : Cannes Film Festival, Cesar awards, BAFTA, BRIT Awards, MOBO Awards, NRJ Music Awards, Eurovision, UNFP Trophies (French Ligue 1 Awards), AmFAR Gala in Cannes, Marrakech and L’Alpe d’Huez film festivals.
Music Festivals / Concerts : One Love Manchester, British Summertime Festival, Sziget Festival, Solidays, Lollapalooza Paris, Main Square Festival, We Love Green…
News / Politics : A Snapchat and TikTok Q&A with French president Emmanuel Macron for Brut in December 2020, 11 Snapchat stories on the 2017 French Presidential election, including 4 premium Q&As with the main candidates (E. Macron, M. Le Pen, F. Fillon, B. Hamon), political interviews for Yahoo!..
